What cookies are
Cookies are small files a website saves on your device. Websites also use similar technologies called local storage and session storage, which work in the same way for our purposes. This policy covers all of them and calls them cookies.
Some cookies are essential for the website to work. Everything else only runs if you agree, and you choose which kinds to allow when you first visit.
Your choices
When you first visit you can accept all cookies, reject everything that is not essential, or choose by category. You can change your mind at any time using Cookie settings, which is also at the bottom of every page. Rejecting cookies does not stop you using the website, booking or making an enquiry.
You can also clear or block cookies in your browser settings.
The cookies we use
Strictly necessary
Keep the site working and secure. Always on.
| Name | Set by | What it does | How long |
|---|---|---|---|
ba_consent | 360 Dental Care | Remembers your cookie choices | 6 months |
bkc_dep_… (session storage) | 360 Dental Care | Remembers your booking while you pay the deposit, so you come back to the right place | Until you close the tab |
cip_consent_… | 360 Dental Care | Records your advertising consent choice, so an enquiry is sent to Google with it | 90 days |
wordpress_logged_in_… | 360 Dental Care | Keeps practice staff logged in to manage the website. Not set for patients | Up to 1 year |
wp-settings-… | 360 Dental Care | Remembers practice staff settings for managing the website. Not set for patients | Up to 1 year |
__cf_bm | Cloudflare, on Vimeo videos | Tells people from bots, to protect the video service | 30 minutes |
_cfuvid | Cloudflare, on Vimeo videos | Manages traffic to the video service | Until you close your browser |
Functional
Remember your settings and personalise what you see on this site.
| Name | Set by | What it does | How long |
|---|---|---|---|
sw_resume_v1 (local storage) | 360 Dental Care | Saves your smile assessment answers on your own device so you can pick up where you left off. It holds the details you typed, not your photos, and never leaves your device this way | 24 hours |
csrf_cook | Boxly website chat | Keeps the website chat secure | Managed by the chat provider |
tcbclient | Boxly website chat | Keeps the website chat working | Managed by the chat provider |
ytidb::LAST_RESULT_ENTRY_KEY (local storage) | YouTube | Used by embedded YouTube videos | Until cleared |
Analytics
Tell us which pages are useful, so we can improve them.
| Name | Set by | What it does | How long |
|---|---|---|---|
cip_click_history (local storage) | 360 Dental Care | Records how you arrived on the site, so we can tell which marketing works | Until cleared |
cip_ga_client_id | 360 Dental Care | Links our own records to Google Analytics | Up to 1 year |
cip_harden_ts (local storage) | 360 Dental Care | Housekeeping for the visitor records above | Until cleared |
cip_session_… (session storage) | 360 Dental Care | Groups the pages you look at in one visit | Until you close the tab |
cip_vid | 360 Dental Care | An anonymous visitor number, so we can see which pages someone looked at before making an enquiry | 1 year |
cip_visitor_events… (local storage) | 360 Dental Care | Records the pages you visit, so we can tell which marketing works | Until cleared |
cip_visitor_id (local storage) | 360 Dental Care | A copy of the anonymous visitor number above | Until cleared |
utm_… (session storage) | 360 Dental Care | Remembers which campaign link brought you to the site | Until you close the tab |
_ga | Google Analytics | Tells one visitor from another | 2 years |
_ga_… | Google Analytics | Keeps track of your visit | 2 years |
FPLC | Google Analytics | Links your visit across our websites (set through server-side tagging). | 20 hours |
vuid | Vimeo | Measures how Vimeo videos are watched | 2 years |
Advertising
Measure our adverts and show relevant ones on other sites.
| Name | Set by | What it does | How long |
|---|---|---|---|
cip_fbc | 360 Dental Care | Records which Facebook or Instagram advert brought you | 90 days |
cip_fbclid | 360 Dental Care | Records which Facebook or Instagram advert brought you | 90 days |
cip_fbp (local storage) | 360 Dental Care | A copy of the Meta browser ID, for measuring Meta adverts | Until cleared |
cip_gad_source | 360 Dental Care | Records which Google advert brought you, so an enquiry can be credited to it | 90 days |
cip_gbraid | 360 Dental Care | Records which Google advert brought you, so an enquiry can be credited to it | 90 days |
cip_gclid… | 360 Dental Care | Records which Google advert brought you, so an enquiry can be credited to it | 90 days |
cip_msclkid | 360 Dental Care | Records a Microsoft advert click, if we ever run those adverts | 90 days |
cip_ttclid | 360 Dental Care | Records a TikTok advert click, if we ever run those adverts | 90 days |
cip_wbraid | 360 Dental Care | Records which Google advert brought you, so an enquiry can be credited to it | 90 days |
IDE | Google (doubleclick.net) | Used by Google to measure and show adverts. | 13 months |
test_cookie | Google (doubleclick.net) | Checks whether your browser accepts cookies | 15 minutes |
_gcl_au | Google Ads | Links a visit to a Google advert | 90 days |
_gcl_aw | Google Ads | Stores the details of the Google advert you clicked | 90 days |
_gcl_gs | Google Ads | Stores the details of the Google advert you clicked | 90 days |
_gcl_ls (local storage) | Google Ads | Stores the details of the Google advert you clicked. | Until cleared |
FPAU | Google Ads | Links a visit to a Google advert (the first-party version of _gcl_au, set through server-side tagging). | 90 days |
_fbp | Meta (Facebook, Instagram) | Identifies your browser for measuring Meta adverts | 90 days |
fr | Meta (Facebook, Instagram) | Used by Meta to show and measure adverts. | 90 days |
_fbc | Meta | Stores the details of the Facebook or Instagram advert you clicked | 90 days |
Card payments for deposits happen on Stripe's own secure page. Any cookies there are Stripe's, and are covered by Stripe's cookie policy.
Advertising measurement
If you make an enquiry after allowing advertising cookies, we also send Google and Meta a scrambled (hashed) copy of your email address, phone number and name, so they can tell us whether an advert worked. Our Privacy Policy explains this in full.
Changes
We review this list whenever we add or remove anything that uses cookies.
Questions
Email [email protected] or call 0161 834 1000.
Last updated: 17 October 2026