What cookies are
Cookies are small files a website saves on your device. Websites also use similar technologies called local storage and session storage, which work in the same way for our purposes. This policy covers all of them and calls them cookies.
Some cookies are essential for the website to work. Everything else only runs if you agree, and you choose which kinds to allow when you first visit.
Your choices
When you first visit you can accept all cookies, reject everything that is not essential, or choose by category. You can change your mind at any time using Cookie settings, which is also at the bottom of every page. Rejecting cookies does not stop you using the website, booking or making an enquiry.
You can also clear or block cookies in your browser settings.
The cookies we use
Strictly necessary
These make the website work and cannot be switched off.
| Name | Set by | What it does | How long |
|---|---|---|---|
cookieyes-consent |
360 Dental Care, via CookieYes | Remembers your cookie choices | 1 year |
bkc_dep_* (session storage) |
360 Dental Care | Remembers your booking while you pay the deposit, so you come back to the right place | Until you close the tab |
__cf_bm |
Cloudflare, on Vimeo videos | Tells people from bots, to protect the video service | 30 minutes |
_cfuvid |
Cloudflare, on Vimeo videos | Manages traffic to the video service | Until you close your browser |
wordpress_*, wp-settings-* |
360 Dental Care | Keeps practice staff logged in to manage the website. Not set for patients | Up to 1 year |
Functional
These remember things that make the website easier to use.
| Name | Set by | What it does | How long |
|---|---|---|---|
sw_resume_v1 (local storage) |
360 Dental Care | Saves your smile assessment answers on your own device so you can pick up where you left off. It holds the details you typed, not your photos, and never leaves your device this way | 24 hours |
ytidb::LAST_RESULT_ENTRY_KEY (local storage) |
YouTube | Used by embedded YouTube videos | Until cleared |
csrf_cook, tcbclient |
Boxly website chat (konversable.com) | Keep the website chat working and secure | Managed by the chat provider |
Analytics
These help us understand how the website is used, so we can improve it. They only run if you allow them.
| Name | Set by | What it does | How long |
|---|---|---|---|
_ga |
Google Analytics | Tells one visitor from another | 2 years |
_ga_HLHEQ5V2YY |
Google Analytics | Keeps track of your visit | 2 years |
cip_vid |
360 Dental Care | An anonymous visitor number, so we can see which pages someone looked at before making an enquiry | 1 year |
cip_ga_client_id |
360 Dental Care | Links our own records to Google Analytics | Up to 1 year |
cip_click_history, cip_visitor_events and related cip_ items (local and session storage) |
360 Dental Care | Records the pages you visit and how you arrived, so we can tell which marketing works | Until cleared. Session items until you close the tab |
utm_source, utm_medium and similar (session storage) |
360 Dental Care | Remembers which campaign link brought you to the site | Until you close the tab |
vuid |
Vimeo | Measures how Vimeo videos are watched | 2 years |
Advertising
These tell us whether our adverts on Google, Facebook and Instagram lead to enquiries. They only run if you allow them.
| Name | Set by | What it does | How long |
|---|---|---|---|
_gcl_au |
Google Ads | Links a visit to a Google advert | 90 days |
_gcl_aw, _gcl_gs |
Google Ads | Stores the details of the Google advert you clicked | 90 days |
test_cookie |
Google (doubleclick.net) | Checks whether your browser accepts cookies | 15 minutes |
_fbp |
Meta (Facebook, Instagram) | Identifies your browser for measuring Meta adverts | 90 days |
_fbc |
Meta | Stores the details of the Facebook or Instagram advert you clicked | 90 days |
cip_gclid, cip_gbraid, cip_wbraid, cip_gad_source, cip_gclid_ts |
360 Dental Care | Records which Google advert brought you, so an enquiry can be credited to it | 90 days |
cip_fbclid, cip_fbc |
360 Dental Care | Records which Facebook or Instagram advert brought you | 90 days |
cip_msclkid, cip_ttclid |
360 Dental Care | Records a Microsoft or TikTok advert click, if we ever run those adverts | 90 days |
Card payments for deposits happen on Stripe's own secure page. Any cookies there are Stripe's, and are covered by Stripe's cookie policy.
Advertising measurement
If you make an enquiry after allowing advertising cookies, we also send Google and Meta a scrambled (hashed) copy of your email address, phone number and name, so they can tell us whether an advert worked. Our Privacy Policy explains this in full.
Changes
We review this list whenever we add or remove anything that uses cookies.
Questions
Email [email protected] or call 0161 834 1000.
Last updated: 24 September 2026